Has anyone used a billboard in the past as an add-on to their current marketing (ie. local magazine & mailouts). I'm wondering if anyone was able to gauge whether by adding a billboard increased calls and traffic to the spa/medspa. Was it worth the cost? Any tips?

My billboard just went up today. I will know more about how effective it is over the next few months.

I'd be really interested in seeing it. Could you email a picture or image of it to Jeff? I'm sure he'd post it if you'd be open to input.

Billboards worked for me.

My second Billboard will go up this week. The key is name recognition.

Hi Robert,
In my previous company, we handled several billboard campaigns. THe most important question to ask yourself is, are you trying to brand yourself or looking for a CTA (Call to Action). Billboards do take a while to start producing, if you're trying to make a "sale" but it works miracles if you are trying to brand yourself, e.g. "Dr. X, the Liposuction King!"

There's no doubt billboards work, especialy down here in S. California, where we sit in traffic for hours... but it does come at a cost. My best suggestion is to work with a media buyer/broker. We usualy have ways to got a hold of excess inventory at about half the going rate. Especially in times like this, you should be able to get a steal on billboards, and I would go for it.

Just curious, as to what other advertising have you done? Radio, TV, Print, Online? As far as was it worth it... that's all relative to your budget. Marketing is marketing and at the end of the day, it will payout... however, it's important to know, if you have enough in the bank to withstand some dry spells. For billboards, if you cant maintain it for 4-6 month, don't bother with it. That mean you need a marketing plant that is more CTA, e.g. direct marketing.

Any other questions, i'm here to help.

Kevin

NewFoundBeauty.com

billboards depend upon the market. Usually it is for branding, not direct response. Remember, 7 words, 7 seconds. Don't put too much on the board.

We have had some good direct response from digital boards. On these, we're able to say "One Day BOTOX Sale - May 15th" and have that run up to the event, then change it out. These aren't in all markets, though, and sometimes are way overpriced. But you save on the vinyl costs.

If you're going to do boards, then you have to commit to it and stick to it for a while. In some markets I have seen some of the best prices in years on boards.

I have a medical spa in SoFLA, and I found the the billboard did not work for me... It was not the return on the money i was hoping and ended up being a loss because of the monthly rate. "Try Wrapping" a car and have employee's drive that around, at least in this case you are at red lights and in parking lots and people have time to look. its much cheaper and you own it, billboards are upwards of 1,000 a day and most likely under contract. I had a million people a day driving by and its very competitive with the rows of billboards and most of them advertising laser hair removal and fancy hotels. This is just an opinion,

I love billboards-I have 4 of them and I put the same exact print ad on each one-It is directed at one service only-don't put up that you are a "MEDSPA"-just use the name of the service that gets you the most money--Laser Hair Removal, Tattoo Removal, Botox..... Only ONE service. Keep running them---I have had mine up for 18 months-everyone in our community knows that I do laser hair removal.