Medical Spa MD is a community of 28,000+ plastic surgeons, dermatologists, & aesthetic physicians practicing cosmetic medicine worldwide. FREE Medical Spa Deals for Clinicians

About   |   Advertise   |   Press   |   Contact

2nd MD - Boarded US physicians work from anywhere.
Medical Justice
Relentlessly protecting physicians from frivolous lawsuits.

More control of your income, career, and lifestyle as a physician.

Medical Spa MD is a world-wide physician community for clinicians in skin clinics, laser centers and medspas with thousands of physician members around the world. By using this site you agree to our terms of service and fine print.

Entries by Medical Spa MD (1241)

Thursday
Apr272017

New Advancements In Cosmetic Lasers (2017)

Cosmetic laser technology has continuously advanced over the years, and many physicians have noted the progress in the past few years.

The American Association of Dermatology (AAD) Annual Meeting was held in March. One common topic according to the AAD articles is the advancement and improvement of aesthetic laser devices. Aesthetic laser devices can target skin and facial conditions, even allowing multiple treatments on one device.

Dr. Michael Gold, a renowned dermatologist, spoke in a symposium, noting the significant changes of the current aesthetic devices.

Aesthetic companies like Syneron, is gearing up to release new devices and make improvements with their current devices. In addition, Cutera introduced PICO Genesis last December that treats skin pigmentation, which also enhances the patient’s skin complexion.

Two doctors from the AAD conference has noted that laser will improve further in the future. Dr. Chapas said that there are studies being conducted over the use of a picolaser for other cosmetic purposes other than laser hair removal. Additionally, Dr. Waibel mentioned that research is also done to examine other laser uses.

The dermatologist added she is aware that new technology are being developed such as the free electron laser, which has promising uses for the medical sector.

It is expected that lasers will continue to develop in aesthetic medicine. What are your expectations for aesthetic or cosmetic lasers in the future?

References:

Thinking of a Picosecond Laser? Do I need one and which one to buy.

http://www.prnewswire.com/news-releases/syneron-candela-announces-new-technology-and-indications-at-the-2017-american-academy-of-dermatology-aad-annual-meeting-300416266.html

http://www.prnewswire.com/news-releases/cutera-launches-new-pico-genesis-treatment-with-enlighten-300373489.html

http://dermatologytimes.modernmedicine.com/dermatology-times/news/advances-lasers-light-sources-0

http://www.healio.com/aesthetics/laser-procedures/news/online/%7B8048864e-2466-4db7-a033-17ea4f3df1a9%7D/recently-approved-aesthetic-devices-improve-on-previous-generations

http://www.mdedge.com/edermatologynews/article/134277/aesthetic-dermatology/video-picowave-laser-uses-are-expanding-beyond

Wednesday
Apr262017

6 Keys to Medical Spa Success

Wednesday
Apr262017

Overlooked Anti-Aging Procedures

Many fillers and injectables are marketed for the face and skin. According to the 2016 ASPS statistics, there were 2,600,000 procedures for dermal or soft tissue fillers alone. However, dermal fillers are also used for other purposes, like on the hand and neck.

Overlooked Anti-Aging ProceduresNumbers are scarce regarding treatments for those areas, however some patients seek hand or neck rejuvenation, which are overlooked procedures.

There have been studies about using neck and hand rejuvenation, mostly showing promising results to the patients. Few studies have only shown complications about rejuvenation and resurfacing. Frequent modalities used in treating these areas are dermal fillers (used for off label use) and lasers or IPL.

In the official statistics provided by the ASPS, only hand surgery is listed as a surgical procedure and so far, hand and neck rejuvenation is not listed as a non-surgical procedure. It is probable that it is part of the filler statistics.

HAND REJUVENATION

Common injectables used for hand rejuvenation are Collagen, Hyaluronic Acid (HA), Calcium Hydroxlypatite (CaHA), and Poly-L-Lactic Acid (PLLA) (Kühne and Imhof, 2012). According to the authors, side effects of the fillers on the hands are swelling and bruising. In addition, they suggested that dermal fillers for better effectiveness is CaHA due to collagen stimulation. Furthermore, according to Butterwick and Sadick (2016), hand rejuvenation procedures are more effective when treated with multiple modalities such as IPL, RF, and CaHA and PLLA.

In Maruyama’s (2016) study, it focused on the hand rejuvenation for 128 Japanese patients. The researcher took into consideration some skin differences and side effects. The researcher used IPL by using two wavebands, one using 560nm and another 515nm.

Immediate downtime results for wrinkles showed that most of the patients were mostly unpleased, effects improved after two or more treatments. Meanwhile, many patients were satisfied by the results with the dorsal lentigines. One of the prominent side effects presented in the author’s study was erythema, followed by hyperpigmentation and itching.

Despite such, most patient satisfaction for hand rejuvenation is usually high and there is an expected patient return or retention for a treatment of hand rejuvenation (Rivkin, 2016).

After administering an injection related hand rejuvenation procedure, massaging is recommended as it helps in the longevity of the treatment on the hands.

NECK REJUVENATION

With surgery, come the complication and risks. Batniji (2014) enumerates the possible risks of surgical neck lifts, such as induration, neck injury, and skin contour irregularities. Despite such complications, neck lifts is slowly on the rise.

As an alternative, some cosmetic physicians offer non-surgical neck rejuvenation.

However, recent literature is still little for non-surgical neck rejuvenation.

de Oliviera et al.’s (2017) study presented a 100% improvement rate upon treatment. A combined RF and PEMF treatment shows significant positive results when used to treat the neck. Additionally, the researchers note that RF alone may not be as effective. It is suggested these combined treatment be used in observing shorter downtime and lesser complications.

Their main limitation was no follow-up was done after their initial study. Any observed complication was quickly resolved.

In another study, di Bernardo (2016) used two modalities for the neck: a laser and RF for different purposes. Their study focused on the procedure of using the modalities for the neck. The researchers marked the areas to laser and used tumescent anesthesia for this treatment. As for the RF treatment, they plotted the areas to treat the neck to avoid neuropraxia.

Finally, Oram and Akkaya (2014) uses CO2 as another option in treating the neck as it showed improvement with Skin Laxity, Jowling, Fat Disposition, and Horizontal Neck Lines. Their study, however, presented complications, however it was only short lived. Despite such results, most of the patients returned for further treatments in the long-term. Their main takeaway in the study was the skin tightening due to the bettering of the skin laxity and in turn causing good effects with the jowling and fat disposition.

These two procedures, while, not popular, are also sought by patients. These elective procedures are befitting

In another post, we discuss injection techniques for hand and neck rejuvenation.

Tuesday
Apr252017

Patient Retention through Better Customer Service

Even medical practices need to brush up on customer service. Some patients complain about the poor services provided by staff. Online reviews for some practices have patients talking about how poorly they were treated by the staff and may need to find a new doctor. This could hurt your practice, as your leads could decrease because of your staff members.

If you received poor reviews about the staff, then it might be time to reconsider getting friendlier staff or training them for better customer service.

Manage staff well

Customer service starts within the practice. How you deal with staff could translate to their behavior towards patients. Aside from better treatment towards staff, provide them with appropriate training such as customer service and procedures.

In a medical aesthetic practice, allow staff to have training and delegate tasks for them so they could also take part in your practice and learn more about how to deal with patients in different situations.

Survey Patients

One of the many ways you can connect with your patients is to give them a say in what you are offering. Many experts suggest this method as a way to put your patients first. While you cannot offer every treatment out there, at least consider the idea of having that non-surgical treatment or an alternative.

For your reference, the most common procedures in 2016 (according to the ISAPS) were Botox or dermal filler related procedures, chemical peels, microdermabrasion, and laser hair removals.

Hold Offers, Discounts, and Specials

All patients love to hear the words discount and special. If you have found footing Advertise it on social media or conduct an email blast. Either way, build a relationship with all your returning patients, and hook them up with your offers and specials so they could refer your practice to their other friends.

Invest in Social Media

A large number of practices are on social media, not to keep up with trends, but to connect with customers digitally. Social media is one of the most recommended marketing strategies, and this is how you can pick up potential patients for the practice.

Twitter and Facebook are among two social media outlets that have improved on the business side of customer service. Businesses on Twitter have been given a feature to accept or decline a Direct Message (DM) from an individual. Facebook has also that option on Messenger to set up chatbots for your business. Further discussion about this concept will come at a later time.

Thursday
Apr202017

What Your Medical Spa Staff Should Understand About Body Dysmorphic Disorder

Are you at risk of treating patients with Body Dysmorphic Disorder (BDD)? What should your staff be doing to screen and communicate with risky patients.

Understanding Body Dysmorphic DisorderEveryone who's in the industry has delt with peatients who have unrealistic expecations and who make you think that there's not something quite right with their perception of themselves.

Most physicians avoid these patients after dealing with one or two of them that go from big cheerleaders before the treatment, to keying cars in the parking lot after the results don't live up to their unrealistic expectations.

It's something that everyone experiences and the more ethical providers aim to steer clear of these patients, but the result is that they'll go elsewhere.

Whill BDD seems to be underdiagnosed, there are some things we've learned that you might want to pass along to your clinic staff.

What have studies found out so far?

Many patients are faced with this concern that going under the knife would appease them, however symptoms of BDD can still linger. Many studies have shown that patients who have undergone cosmetic surgery still exhibit symptoms of BDD.

In a study conducted by Bouman, Mulkens, van der Lei (2017), a sizeable number of physicians are still unaware about body dysmorphic diagnostic disorder and what it entails both for the patient and the provider. In their study, they found when plastic surgeons refused patients to cosmetic treatment and had them referred to a psychologist, some of these patients attempted to sue the physicians. Additionally, their plastic surgeon sample considered surgery as a contraindication of BDD. Their sample also mentioned that they will not pursue with a procedure, provided the patient exhibited symptoms of BDD.

In the end, the researchers stressed the importance for cosmetic physicians to educate themselves further about recognizing the disorder, diagnosing the patient, and treating it.

Despite such events, there was research about the positive effects of cosmetic procedures with BDD also (Bowyer, Krebs, Mataix-Cols, Veale, and Monzani, 2016). One study was conducted that some patients manifested some BDD symptoms pre-surgery and the patient group reported satisfaction one year after the surgery (Felix et al., 2014).

What should you tell your staff to look for? (Note: This is not medical or legal advice, just an opinion.)

Patients may exhibit a number of symptoms and attitudes that staff can identify as potential problems including:

  • If a patient thinks that a treatment is going to change their life in some kind of unrealistic way.
  • Odd confidence that a physician is going to 'fix' them. These patients often are your most ardent supporters before the treatment.
  • Wanting to 'stack' treatments together and build a pipeline of problems that they want fixed.

What can your clinic staff do?

  • Understand that this is not really a vanity issue, even though it appears to be. BDD patients feel bad about this and their perceived as vain and shallow, but they're not able to stop obsessing. This is as real as depression, anxiety or other mental disorders.
  • Understand that they have poor insight regarding their treatment and their body perception. You won't be able to 'talk them out of it'.
  • Don't encourage BDD if you see symptoms. (I've seen a number of unethical clinics do just this.)

This isn't something that you want your staff to be in the dark about since there can be serious consequences if you don't take it seriously.

Monday
Apr172017

Website Optimization and How It Could Help Your Practice

Websites are a digital version of your practice’s information. You’re putting yourself out there, and of course you would want to impress potential patients. However, the content inside your website could contribute in helping you lose leads, if you are not involved in the website building process.

Here are three main blunders could drive your potential patients away to your competition.

Created a disorganized and outdated website

This is a complete turn-off for your prospective patients. Remember, patients have gone digital, and would prefer to look for their doctors on the internet. These people stay for a few seconds on pages so make their visit count. You wouldn’t want to show cluttered pages that would immediately have them searching for another doctor or repeatedly...

Click to read more ...

Thursday
Apr132017

Dr. Gregory Buford - Beauty by Buford, Englewood, CO

Dr. Gregory Buford of Beauty by Buford gave us insight of how he started practicing medicine and how he runs his clinic in our interview with the author and plastic surgeon.

Name: Dr. Gregory Buford
Clinic:Beauty by Buford
Location: Englewood, CO
Website: http://www.beautybybuford.com/

Brief Bio:

Dr. Gregory A. Buford is Board Certified in Plastic Surgery with additional Fellowship training in Anti-Aging/Restorative Medicine. He is a nationally recognized expert on minimally invasive facial rejuvenation and author of “Beauty and the Business” and has performed over 6000 procedures with liquid facelift products including BOTOX® and advanced dermal fillers, such as Juvederm®, Voluma®, Sculptra®, Radiesse®, Vollure®, and Volbella®. Dr. Buford is recognized by Allergan as a Diamond BOTOX® /Juvederm® Provider, signifying that he is ranked among the TOP 1% of BOTOX® injectors in the nation. In addition, he is a nationally recognized trainer for the Allergan Facial Portfolio and trains other medical practitioners in advanced injection techniques. Dr. Buford has been consistently recognized in the media for his Plastic Surgery expertise and has participated with resources including Vogue, E Online, ABC News, FOX News, EMedicine, and many others. In addition, he was selected twice as a finalist...

Click to read more ...

Saturday
Apr012017

Simple Video Marketing Can Make You An Extra $10K A Month

Step up your practice’s marketing strategy by adopting a or improving your video marketing strategy. According to SEO Experts, Video Marketing will dominate in 2017. What would that mean for your practice?

How Video Marketing Will Save Your PracticeWell, it means two things.

One is if you have been using video marketing, good for you. You're already doing things that others aren't which is where you want to be on the marketing side.

Two is if you have no intention or have yet to implement video marketing. The challenge: Starting up and competing against fellow physicians who have adopted the strategy.

Video marketing in this age is not limited to the traditional YouTube upload where you introduce your practice or enumerate all the procedures you offer. This marketing strategy has expanded to temporary or expiring content. Snapchat and Instagram Live or Stories are two prime examples, aiding several businesses reach new customers.

It is also an effective marketing strategy because according to Boast video is available across different devices and that could be a better replacement for text.

Many social media experts claim that video also gets reaches and engagement aside from traditional SEO Techniques. According to Hubspot, over 90% deemed video marketing effective for customers to understand a business.

What kind of videos can you put out there? The videos you play in your practice is considered a marketing tool.

1. Procedural-related videos

Your menu of services could be in video form that can be presented in your practice, social media accounts, or on websites. Decide your most popular procedures and select which ones you would recommend. In addition, you can show this bit by doing it on livestream or uploading the procedure on YouTube. This shows your credibility as a physician and your ability in performing procedures.

2. FAQ or Informational videos

Give them an idea about your background, your clinic or practice’s background. Answer all frequently asked questions that all your patients ask about any procedure or your staff or clinic.

3. Review or Testimonial videos

Capture prospective patients’ attention by posting testimonials of your current patients. Reviews are helpful to ensure your reputation and credibility as a physician.

Do not limit your video marketing to only your clinic’s waiting room. Post all your available videos on social media or on your website. You can even utilize Snapchat, Instagram Stories, or Twitter Live.

Page 1 ... 2 3 4 5 6 ... 156 Next 8 Entries »

Join Medical Spa MD

captcha
MEDICAL SPA MD
Medical Spa MD

A community of dermatologists, plastic surgeons, laser clinics, & skin clinics world wide.

Medical Spa MD is a world-wide community of physicians and clinicians practicing cosmetic medicine. Please read our Terms of Service, Advertising Terms and Privacy Policy.

Copyright © 2011. All rights reserved.

LEGAL NOTICE & TERMS OF SERVICE