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Medical Spa Business Forum > Marketing Budget ?

Hi, I'm currently in discussion with an MD about starting a laser clinic together. I'm curious to know.. for those of you who are already running successful practices, how much do you typically spend on marketing per month?

Also, how are you allocating those dollars? What % are you putting towards social? Print? Radio? TV?

Any feedback would be great!

Thanks.

04.15 | Registered CommenterTXLaser

Hello TXLaser,
Hmmmm... I ran a clinic once where we were spending $15k/month on advertising; radio, print, and TV. At the time we were generating around $90K for that so it was significant, but worked.

However if you're in the market for a while you'll hear all of the horror stories about sales reps over-promising and delivering nada.. Do a search on Groupon and you'll see.

This is going to be highly individualized. I would suggest that you do some homework and ask questions that are very, very specific where we might be able to give some advice that's worth something.

I wish I could be of more help but this is kind of like asking "how much should I spend on a home?"

06.28 | Unregistered CommenterSdoc

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